Friday 11 January 2013

Weekend Predictions: New Releases to Win New Year?

Its the first weekend of 2013 and there is one new wide release and a previous limited release expanding semi-wide. Will either film compete for top spot? Not likely. There are some recent examples of horror films opening well in January, so Texas Chainsaw 3D could be a surprise hit, but there's also a chance it won't reach the top 5. Meanwhile, Promised Land is a message movie, but one that has limited appeal beyond those that agree with the message. This means The Hobbit: An Unexpected Journey will remain on top of the box office chart. If it does so, it will mean in the past nine weeks, only three films have earned first place over the weekend. 2012 got off to a strong start and last year the box office was led by The Devil Inside, which made $33.73 million. I don't think any film will make $20 million over the weekend this year, so 2013 could start off on a losing note.

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